Local Store Marketing Manager
Location: Dallas-Fort Worth, TX
Department: Marketing
Travel: Frequent travel throughout the DFW Metroplex
Position Summary
Layne's Chicken Fingers is seeking a Local Store Marketing Manager to serve as the brand's boots-on-the-ground marketing leader across our corporate-owned restaurants in the Dallas-Fort Worth market.
This role is responsible for driving local awareness, guest traffic, and community engagement by building relationships within the neighborhoods we serve. The ideal candidate is outgoing, self-motivated, and passionate about connecting with schools, businesses, community organizations, and local guests.
Working closely with restaurant operations and the marketing team, this individual will help bring the Layne's brand to life through grassroots marketing, community partnerships, local events, fundraising programs, and in-market activations.
KEY RESPONSIBILITIES
Local Store Marketing
- Serve as the primary local marketing representative for Layne's corporate-owned restaurants throughout DFW.
- Execute local marketing initiatives that drive awareness, traffic, and guest engagement.
- Partner with restaurant teams to identify opportunities to connect with the local community.
- Conduct regular store visits and support local marketing efforts in assigned markets.
- Execute grassroots marketing programs including sampling, local outreach, and community activations.
- Support national and regional marketing campaigns with local execution.
Community Engagement
- Build relationships with schools, youth sports organizations, universities, nonprofits, local businesses, and community groups.
- Coordinate fundraising nights, community partnerships, and sponsorship opportunities.
- Represent Layne's at local events, festivals, networking opportunities, and community gatherings.
- Help establish Layne's as a valued member of the communities surrounding our restaurants.
Catering Sales Support
- Identify opportunities to grow sales through local partnerships, group orders, and community relationships.
- Conduct outreach to local businesses and organizations to introduce Layne's and build awareness.
- Support restaurant teams in developing ongoing relationships that drive repeat visits and group business.
Reporting & Performance
- Track marketing activities, partnerships, events, and community outreach efforts.
- Provide regular updates and recommendations to marketing and operations leadership.
- Measure the effectiveness of local marketing programs and identify opportunities for growth.
Qualifications
- 2–5 years of experience in local marketing, community relations, event marketing, hospitality, restaurant operations, or a related field.
- Strong relationship-building and communication skills.
- Highly organized and comfortable managing multiple projects and priorities.
- Self-starter who enjoys being out in the community and meeting new people.
- Experience in restaurants, hospitality, retail, or consumer brands preferred.
- Knowledge of the Dallas-Fort Worth market is a plus.
Requirements
- Valid driver's license and reliable transportation.
- Ability to travel throughout the DFW Metroplex.
- Flexible schedule with occasional evenings and weekends for community events and activations.
What Success Looks Like
- Increased awareness and engagement within local communities.
- Strong partnerships with schools, businesses, and community organizations.
- Consistent execution of local marketing programs across assigned restaurants.
- Measurable impact on guest traffic and sales.
- A strong local presence that helps make Layne's a go-to brand in DFW.
We are an equal opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
national origin, disability status, protected veteran status, or any other
characteristic protected by law.
Layne’s was established in College Station in 1994. After years of perfecting our craft, we’re ready to graduate to bigger markets and we’d love for you to come with us.
We are looking for GREAT people! Huge emphasis on great! Our team is full of positive, friendly, hard working individuals and we strive to keep it that way. It is a huge part of what makes us such a great place to work.
Our promise is like our concept, it’s simple. We only serve four main products: Soon to be Famous™ Chicken Fingers, Crinkle-Cut Fries, Secret Sauce and Texas Toast. This allows us to provide the best quality food with the most efficient service. Check out our available positions, if you’d like to join the team.
